||16.00 x 14.40 x 1.20 in.
The Cisco® Content Services Gateway (CSG) is the ideal solution for service providers seeking to apply advanced processing of IP flows through dynamic application-layer content examination, subscriber service access control, subscriber account balance enforcement, and content filtering. The Cisco CSG is a specialized line card designed for the Cisco Catalyst® 6500 Series Switch and Cisco 7600 Series Router. It provides the capability for billing, content filtering, service control, traffic analysis, and data mining in a highly scalable, fault-tolerant package.
The Cisco CSG Release 7 introduces capabilities integral to mobile operators' commercial deployment of on-demand services. With voice services in many worldwide wireless markets reaching saturation levels, mobile operators are turning to new applications and services to generate new revenue streams by delivering on the demands of an increasingly data-oriented world. Data services offer mobile operators the ability to differentiate their services in ways that voice services cannot.
Mobile subscriber growth has resulted in large part from the prepaid segment, as high as 80 percent in many markets. "Pay-as-you-go" models, in which the subscriber prepays for the service and recharges the account as demand arises, are especially attractive at a time when mobile data services are still being developed. Content and value-added mobile services are seen as important sources of differentiation and are essential to creating brand value and loyalty. Price has traditionally been the main factor in attracting and retaining prepaid subscribers, but the use of innovative mobile services and billing models targeted at the prepaid market segment can both increase average revenue per user (ARPU) and build consumer loyalty. The coupling of the prepaid subscriber base with mobile data and content services is becoming an essential go-to-market focus for mobile operators.